About Rupu Made

Rupu Made was born from family love and everyday words that came naturally.

Since our daughters were born, we often call each other by the affectionate nickname “Rupucis” (little turtle) at home — one became the Big Turtle, the other the Little Turtle.

When thinking about a brand that creates warm and personal pieces for children, the name came very naturally. It is about our little turtles — how they grow, crawl, laugh, and discover the world in small, safe steps. It is about a slow, thoughtful, and caring journey, where every moment truly matters.

Our symbol — the little turtle — represents calmness, warmth, and lasting values. This is exactly how we approach our embroidery: unhurried, attentive to detail, and made with heart.

Rupu Made creates personalized embroidery for the whole family, starting with the very youngest. Each piece is created as a special story — with a name, initials, or a delicate symbol that stays in memory and grows together with you.

We are walking this path just like our turtles do —
with small, thoughtful, and brave steps.

With love,
Rupu Made 🐢